This post is the second in a 3-part series about making your small business appear larger than it’s true size. Rather than repeat the introduction, please check out Part 1 of this series. I will reiterate one key point - your ultimate goal is to get the most growth for your dollar. Without further adieu - read on for today’s addition to how you can really give your business a much larger appearance to your potential customers…
Thanks to the heads-up over at Tech In Demand back in January (a post I somehow missed), I’ve now added Kolgoth.com to BlewSpace. What is BlewSpace? I had the same question…but their tagline says it all: “Where are you blogging from?” Although not revolutionary by any stretch of the imagination, it does execute it’s stated purpose very well. It takes Geo-Tagging your blog to the next level and also now has the ability to include RSS feeds in your listing.
Alright, so it’s been a bit since I’ve updated. It’s been extremely hectic the past few weeks… So for those taking note of the things I say NOT to do, do NOT go several weeks without updating your blog or any of your marketing efforts. Make some phone calls, play a few games of golf with a partner or client, just do something to keep your business fresh on people’s minds… I recently spent a week in Colorado, started another company out of the blue with a close colleague and friend and still managed to maintain my primary employment opportunities - all without ditching all of my friends (though they definitely have experienced less quality time with me recently, though some would say that’s possibly a good thing- haha!). To say it’s been a few hectic weeks would be an understatement.
Ok… So I have to chime in on this… I know it’s not necessarily along the lines of what I would normally write about on here - but I feel like I need to get my $0.02 in on this… I warn you, this is more of my rant and discussion on the topic; I may go off on tangents, etc - but thus the column this is being placed in: “Tangent.”
As I’m sure you’re all aware by now, the latest news on the net is the oh-so-publicized Microsoft acquisition bid for Yahoo. I don’t really know if there’s anything else I could add to that discussion that hasn’t already been said in one form or another, but I’m going to go off on a tangent about it anyway. Personally, I hope it doesn’t go through. I’ll be the first to tell you, I’m a Google-kinda-guy. In my opinion, however humble or not it may be, Google has been very innovative in their approach to business. They are tremendously successful in the online advertising industry because, well, they have the best system. It’s efficient, it’s simple, it pays the end-user well and for corporations, it’s relatively cost-efficient. Now, obviously there are some pitfalls to it because it’s often hit-or-miss but that’s the case with nearly any online advertising even as far back as the original double-click ads and the NetZero free-internet supported by Ads. Perhaps I should mention why AllAdvantage failed? Overall though, they’ve reach the peak of efficiency in their system.
Kolgoth