Tangent: Microsoft vs Yahoo vs Google
February 5, 2008 - 2:18 am - Posted by 
Kolgoth
Ok… So I have to chime in on this… I know it’s not necessarily along the lines of what I would normally write about on here - but I feel like I need to get my $0.02 in on this… I warn you, this is more of my rant and discussion on the topic; I may go off on tangents, etc - but thus the column this is being placed in: “Tangent.”
As I’m sure you’re all aware by now, the latest news on the net is the oh-so-publicized Microsoft acquisition bid for Yahoo. I don’t really know if there’s anything else I could add to that discussion that hasn’t already been said in one form or another, but I’m going to go off on a tangent about it anyway. Personally, I hope it doesn’t go through. I’ll be the first to tell you, I’m a Google-kinda-guy. In my opinion, however humble or not it may be, Google has been very innovative in their approach to business. They are tremendously successful in the online advertising industry because, well, they have the best system. It’s efficient, it’s simple, it pays the end-user well and for corporations, it’s relatively cost-efficient. Now, obviously there are some pitfalls to it because it’s often hit-or-miss but that’s the case with nearly any online advertising even as far back as the original double-click ads and the NetZero free-internet supported by Ads. Perhaps I should mention why AllAdvantage failed? Overall though, they’ve reach the peak of efficiency in their system.
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